Welcome to an insightful conversation between Edward Hanapole, the head of the media and entertainment practice at Alvarez and Marsal, and host Mike Palmer. With experience spanning various media sectors such as education, publishing, and broadcast, Edward brings a unique perspective to the discussion.
The focus of our conversation revolves around how media companies are navigating the shift towards direct-to-consumer models in a post-pandemic world. Edward highlights that these companies are facing an “existential moment” where they need to operate more like technology firms. Drawing parallels from the education sector, he notes that students now expect educational content to be delivered in a way that mirrors media and entertainment experiences.
According to Hanapole, the key for both media and education is to prioritize the consumer. Investments are channeled towards enhancing user experiences while upholding educational standards. The discussion delves into how artificial intelligence can play a vital role in lesson creation and personalization. However, it is crucial to strike a balance where entertainment value complements, rather than overshadows, educational objectives and outcomes. The concept of stealth learning, which seamlessly integrates education with engaging content, holds promise.
Touching on the collaboration between humans and AI, Edward mentions an AI advisor being developed by Kaplan to provide personalized guidance on a large scale. This system interacts with users based on their intent while continuously learning from these interactions. He emphasizes the importance of embracing new technologies without fear as they provide valuable insights for thoughtful innovation. By measuring outcomes, the focus remains on human advancement as the ultimate goal.
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