When it comes to trendy women’s fashion brands, High Street Essentials stands out as the parent company of popular labels Indya and FabAlley. Recently, the company secured a substantial ₹50 crore in equity and debt funding from renowned personalities in the industry. Sangita Jindal, the Chairperson of JSW Foundation, took the lead in this investment, with additional contributions from the family offices of SRF Group, Krishna Bodanapu of Cyient Technologies, and Timmy Sarna from Pure Home + Living.
This financial boost has set the stage for Indya to enhance its premium occasion wear range with a focus on its latest collection, “Weddings By Indya.” This curated line is specifically designed for India’s lucrative $15 billion wedding market, offering meticulously crafted outfits for various ceremonies. Collaborating with top Indian designers like Rohit Gandhi + Rahul Khanna, Indya brings high-end fashion to the masses at affordable high street prices.
In line with its expansion strategy, Indya plans to launch 10 new wedding stores across the country in the current financial year. The brand already boasts 12 exclusive outlets in eight cities, as well as a presence in 150 major retail stores such as Lifestyle, Shoppers Stop, Centro, and Ethnicity. Furthermore, Indya is making its mark globally by opening its second store in Malaysia and with upcoming outlets in the USA and South Africa within the next 18 months. Notably, a significant portion of Indya’s sales comes from its thriving international e-commerce platform.
High Street Essentials achieved EBITDA profitability in April 2024, and the Indya brand has been experiencing over 30% annual growth. Looking ahead, the company has set ambitious targets for the fiscal year 2025, aiming for a 50% growth rate while maintaining profitability at the net level.